Motorcycle Sales Associate

Published: 6/14/2022

Automotive

Summary Description

Provide prompt, dependable, high-quality vehicle sales to customers by using current proactive feature benefit sales techniques.

Key Result Areas

Major Duties and Responsibilities

1) Motorcycle Sales

Attain new and used sales quotas as agreed upon with the sales manager.
Use floor time effectively to meet customer needs and solicit sales of all products.
Present the features of all products to customers along with their benefits.
Show each customer the advantages of products over competing brands.
Maintain the computerized inventory control system along with net profit objectives, which eliminate the possibility of “lower than anticipated” profits.
Cross-sell additional parts, accessories, F&I products, Warranties & service contracts, etc. with all new and used vehicles.
Maintain profit margin objective for all vehicle sales.
Follow procedures to ensure timely and proper completion of all paperwork.
Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
Introduce new customers to the service, parts, general merchandise, and F&I departments and their personnel.

2) Customer Service

Greet customers immediately, in a courteous and friendly manner.
Handle telephone transactions quickly and courteously.
Ensure customers are properly qualified for needs, wants, and ability to buy.
Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
Use a common and consistent quotation methodology for vehicle sales, trade-ins, and purchases.
Conduct a road test and pre-delivery inspection before delivery to the customer.
Ensure the delivery to the customer is an “EVENT” which endears the customer to the dealership.
Contact customers using mailing lists, tickler files, and personal follow-up to encourage additional sales and ensure customer satisfaction.
Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
Attend training sessions to keep current with sales techniques and sales department issues.
Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

3) Other Duties as assigned

Supervisory Responsibilities

Commitments

Treat all employees and customers fairly, courteously, and with dignity.
Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM, and owner(s).
Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
Be prompt and available for flexible scheduling.
Be honest and fair in all business dealings.
Meet or exceed sales quotas regularly.
Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

Qualifications & Job Requirements

Must have the ability to get along with a broad customer base.
High energy level.
Excellent communication skills and demonstrated “closing skills”.
Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.
A valid Motorcycle endorsement is highly desirable in this position.

Physical Demands

Working Conditions

Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
Occasionally, exposed to exhaust fumes or other airborne particles.