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Founding Growth Marketer

David Joseph & Company
locationSan Francisco, CA, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

San Francisco, CA · On-site (5 days/week) · Full-time
Compensation: $100,000–$220,000 + 0.1%–0.4% equity

About the Company

A YC-backed startup building a leading platform in the emerging AI-search visibility space — Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — helping brands show up inside AI answer surfaces such as ChatGPT, Perplexity, Gemini, and Claude. The company treats distribution as an engineering problem (systems, experiments, and compounding loops) and already serves large enterprise customers.

Early-revenue stage · Industry: GEO / AEO / AI-search visibility

The Role

The company is hiring its Founding Growth Marketer to build the growth engine from the ground up and take it from early revenue toward $10M+ ARR, working directly with the CEO. You'll own the full growth function — organic growth, events, and partnerships — and decide how to sequence and scale them. The role skews technical: building systems and shipping experiments with daily AI tooling, not running a traditional marketing playbook.

What you'll be doing

  • Design and run growth experiments across channels with crisp hypotheses, measurement, and reporting
  • Build and scale the organic growth motion end to end
  • Stand up the events function — strategy, execution, and attribution
  • Architect and land growth partnerships that compound over time
  • Own the marketing-to-sales-to-CSM handoff
  • Set up and run the tooling, automations, and analytics behind the growth engine

Tech stack: AI tooling (Claude / Claude Code), Clay, growth automation & analytics tooling

Requirements

  • Deep, daily fluency with AI tools, specifically Claude or Claude Code — evaluated live on how you actually use them, not on what you claim
  • A shipped, end-to-end project built in Claude Code or similar that you can walk through and demo
  • High agency — takes ownership of outcomes and entire areas of the business, not just tasks, and ships without waiting for permission
  • Technical growth mindset — thinks in systems, loops, and compounding, not one-off campaigns or playbooks
  • Based in San Francisco and willing to work in person 5 days a week

Green Flags

  • Has shipped and can demo an end-to-end project in Claude Code or similar. The founder evaluates this live.
  • Daily power user of AI tools, not casual ChatGPT usage. Depth is screened for directly.
  • A high-agency new grad beats a low-agency veteran with 2–5 years of experience.
  • Seed to Series B operating experience. This is what weighs most on a resume.
  • Technical growth profile, not a traditional marketer. Role skews technical and is more than Clay tables.
  • Thinks in systems, loops, and compounding rather than one off campaigns.

Red Flags

  • Traditional marketer profile whose AI usage stops at asking ChatGPT for copy ideas. The role was explicitly framed as more than making Clay tables, and the technical bar is high.
  • Only large company experience with no seed to Series B exposure. Stage fit was flagged as the thing that weighs most on a resume.
  • Vague or rehearsed answers about AI tool usage. Candidates are evaluated live on how deeply they actually use Claude, so surface level familiarity will not hold up.
  • Low agency operator who waits for direction. This was called out directly as the single biggest filter, ahead of years of experience or pedigree.
  • Playbook follower who runs tactics from a template. The role requires forming independent hypotheses and building systems, not executing someone else's plan.

Why Join

  • Own the entire growth function end to end, working directly with the CEO
  • Category-defining company in a fast-emerging space
  • Backed by top-tier investors with paying enterprise customers

Details

  • Location: San Francisco, CA
  • Work policy: In person, 5 days/week
  • Compensation: $100,000–$220,000 + equity
  • Visa sponsorship: None available
  • Employment type: Full-time
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