Job Description
Job Description
Content & Community Manager
Location: Irwindale, CA (Hybrid – 4 days onsite, 1 day remote)
Employment Type: Full-Time
About the Opportunity
An innovative, rapidly growing consumer products company is seeking a Content & Community Manager to lead its brand presence across social media, influencer marketing, ambassador programs, user-generated content (UGC), and community engagement initiatives.
This is an exciting opportunity for a strategic marketer who is equally passionate about storytelling, relationship building, and growing engaged communities. The ideal candidate will develop authentic connections with customers, creators, influencers, and brand advocates while driving brand awareness, loyalty, and engagement across multiple digital channels.
Success in this role will be measured by community growth, social engagement, influencer performance, customer advocacy, content effectiveness, and overall brand health.
Responsibilities
- Own and manage the company's brand presence across social media, influencer, ambassador, community, and advocacy channels.
- Develop and execute social media strategies that increase brand awareness, engagement, and community growth.
- Lead influencer and creator programs, including paid partnerships, gifting campaigns, affiliate relationships, ambassador initiatives, event participation, and long-term collaborations.
- Identify, recruit, negotiate, and manage influencer and creator partnerships aligned with brand and business objectives.
- Build and scale user-generated content (UGC) programs that encourage authentic customer storytelling.
- Create community engagement initiatives that foster customer loyalty, advocacy, retention, and word-of-mouth growth.
- Develop and execute campaigns, contests, ambassador programs, and customer engagement activations.
- Partner closely with Growth Marketing to ensure creator and UGC content supports customer acquisition and paid media initiatives.
- Collaborate with Creative, Ecommerce, Marketing, Customer Experience, and cross-functional teams to maintain consistent brand messaging.
- Champion the Voice of Customer (VOC) by collecting, analyzing, and sharing customer feedback, reviews, and social sentiment.
- Identify trends and customer insights to inform marketing strategies, product improvements, and customer experience initiatives.
- Manage community moderation, social listening, reputation management, and customer engagement across owned and earned channels.
- Partner with creative teams to develop social-first content, customer stories, testimonials, and campaign assets.
- Track and analyze performance metrics across social media, influencer marketing, community engagement, and advocacy programs, providing recommendations for continuous improvement.
- Manage external agencies, influencer platforms, creator networks, ambassador software, and marketing partners.
- Stay current on emerging social platforms, creator trends, digital marketing innovations, and cultural moments relevant to the brand.
Qualifications
Required
- 5+ years of experience in brand marketing, social media, influencer marketing, community management, creator partnerships, or related marketing roles.
- Proven success building and managing influencer, ambassador, creator, and community programs.
- Strong understanding of social media strategy, content development, creator ecosystems, and community engagement best practices.
- Experience negotiating influencer partnerships, managing contracts, and measuring campaign performance.
- Knowledge of user-generated content (UGC) and advocacy marketing.
- Experience utilizing social listening tools, sentiment analysis, and Voice of Customer programs.
- Excellent communication, relationship-building, and stakeholder management skills.
- Strong organizational and project management abilities.
- Ability to analyze customer feedback and identify actionable insights.
- Experience with influencer marketing, affiliate, social media, and community management platforms.
- Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.
- Experience creating project plans, launch calendars, and workflow processes.
- Experience managing agencies, vendors, freelancers, and external partners.
- Strong problem-solving skills and the ability to influence cross-functional teams without direct authority.
- Advanced proficiency with project management and collaboration tools.
- High attention to detail and ability to execute with urgency.
Preferred
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
- Experience within consumer products, lifestyle, family, retail, premium direct-to-consumer (DTC), or related industries.
- Experience managing creator, affiliate, ambassador, or advocacy programs.
- Experience developing customer loyalty and community-building initiatives.
- Experience working within founder-led or rapidly scaling organizations.