Job Description
Role Description
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The Director, Paid Media, serves as a key member of Kanahoma’s Paid Media team, leading the strategy, execution, and optimization of Paid Media efforts across their book of business. This individual plays a pivotal role in achieving enrollment growth for their respective partners and supporting Kanahoma’s overall business growth.
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Role Responsibilities
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Own Paid Media account management for respective book of business
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- Oversee all relevant Paid Media strategies and executions across a select book of business, including, but not limited to: Paid Search, Paid Social, Display, Video, Streaming Media, Traditional Media, etc
- Serves as Paid Media performance owner by defining strategy and vision
- Partners with Accounts team on Upsells
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Own Paid Media Performance for respective book of business
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- Meets or exceeds partner inquiry, application and start goals
- Comes within 5% of planned spend goal
- Maintains a thorough understanding of partner performance for partner meetings, including budget pacing and performance metrics
- Delivers all deadlines on time; or communicates early and often if delays arise
- Is point person for any Paid Media account service interruptions
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Plan and execute recurring Paid Media Testing
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- Plan testing opportunities on an annual and quarterly basis, providing performance read outs on each test to both partners and internal teams
- Work to identify new channels and platforms to test
- Works with existing vendors to identify new ad units to test
- Requests new creative, every quarter, for every partner, based on previous quarter testing results
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Own Paid Media Performance Reporting and Planning for respective book of business
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- Works with Client to define reporting metrics and cadence
- Collaborates with Data and Analytics team to create Daily Trackers and performance reports using partner CRM data and platform data
- Owns Paid Media data accuracy
- Works with SVP Marketing to develop annual, quarterly and monthly Paid Media plans, including: Overall strategy, Forecasting, Plan Execution
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