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Social Media & Content Manager

PublishedPublished: 6/14/2022

Job Description

Job Description

Luxury Hospitality & Private Villa Brand | Beverly Hills, CA


We are a Los Angeles-based luxury hospitality and private villa rental company offering high-end residences, concierge services, and curated experiences for an affluent clientele.

We are looking for a highly creative, organized, and hands-on Social Media & Content Manager to take ownership of our social media presence from start to finish.


This is not a role where you will simply be handed content to post.


We are looking for someone who can develop the ideas, plan the content, film it, edit it, organize it, write the copy, publish it, and continuously identify new opportunities to grow our social platforms.

Our content should reflect the elevated nature of the brand while still feeling current, entertaining, highly visual, and native to social media.


You will be responsible for the full social media content process, including:


  • Developing original social media concepts and recurring content series
  • Building and managing monthly and weekly content calendars
  • Planning shoots at luxury residential properties throughout Los Angeles
  • Filming short-form content on iPhone and/or professional camera equipment
  • Directing talent and helping guide people on camera
  • Editing Reels, TikToks, Stories, and other short-form video content
  • Creating strong hooks, text overlays, captions, and calls to action
  • Posting and scheduling content across Instagram, TikTok, YouTube Shorts, and other relevant platforms
  • Organizing all raw footage, edited content, photography, and social assets
  • Managing Stories and maintaining an active daily social presence
  • Identifying trending sounds, formats, conversations, and content opportunities
  • Turning trends into ideas that make sense for a luxury hospitality brand
  • Creating content around luxury villas, guest experiences, concierge services, events, partnerships, travel, lifestyle, and Los Angeles culture
  • Developing property tours, street interviews, lifestyle content, behind-the-scenes content, educational content, and viral concepts
  • Reviewing performance and using analytics to determine what we should create more of
  • Maintaining a consistent visual identity and brand voice across every platform
  • Taking initiative without waiting to be given every individual content idea


What We’re Looking For

We want someone who is both creative and operational.

You should be the type of person who can walk into a luxury property and immediately see multiple pieces of content that could be created there.

You should understand what makes someone stop scrolling, what makes short-form content perform, and how to make a luxury brand feel aspirational without making the content feel overly corporate or staged.

The ideal candidate:


  • Has strong experience creating short-form social media content
  • Understands Instagram Reels and TikTok at a high level
  • Is an excellent short-form video editor
  • Can confidently film high-quality content
  • Has a strong eye for luxury, hospitality, real estate, travel, fashion, or lifestyle content
  • Understands hooks, storytelling, retention, pacing, and viral content formats
  • Keeps up with social media trends daily
  • Is extremely organized and able to manage a large library of content
  • Can work independently and take ownership of projects
  • Is comfortable directing people and working with talent on camera
  • Can move quickly and create content without overcomplicating production
  • Understands the difference between beautiful content and content that actually performs
  • Is proactive and constantly bringing new ideas to the table


This Role Is Hands-On

This is not a remote-only social media management position.


You will need to regularly visit luxury properties throughout Los Angeles to capture content, attend shoots, film experiences, and create content in real time.

Some days may involve filming a luxury villa tour. Another might involve producing a street interview in Beverly Hills, capturing a private chef experience, filming behind the scenes at a property, or developing an entirely new recurring social series.


We are looking for someone who wants to build the channels, not simply maintain them.

Platforms


Primary focus:

  • Instagram
  • TikTok
  • YouTube Shorts

Experience with additional social platforms is a plus.


To Apply

Please send:

  • Your resume
  • Portfolio or examples of social media content you have personally created
  • Links to social accounts you currently manage or have previously managed
  • Examples of short-form videos you have personally filmed and edited
  • A brief explanation of your role in creating the content you submit


Please specify which parts of each project you personally handled, including concepting, filming, editing, copywriting, posting, and strategy.


Bonus: Send us 2 social media ideas you would create for a luxury private villa and hospitality brand.

We care significantly more about your creative instincts, execution ability, and understanding of social media than having a traditional marketing background.



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