Job Description
Job DescriptionAbout the Role
This is a rare opportunity to be the first marketer at a well-funded B2B SaaS company operating in an emerging developer tools category. Working directly alongside the CEO — who is an active, hands-on marketing collaborator — you'll own positioning, messaging, and the full content engine from the ground up, building the brand and go-to-market narrative for a technical developer audience.
What You'll Do
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Own product marketing strategy, positioning, and competitive differentiation tailored to technical buyers including engineers and product leaders.
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Build and execute a long-form content strategy — blog posts, guides, and educational material — rooted in real customer use cases and designed to earn organic attention.
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Craft messaging and talk tracks that make complex product value clear and compelling to developer audiences.
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Own the website experience, ensuring it speaks directly to customer problems rather than just describing features.
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Activate founder and team voices across social channels, newsletters, and industry platforms to build authentic presence.
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Lead pipeline and awareness programs including developer conferences, executive engagement events, and targeted campaigns.
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Build competitive collateral and frameworks that sharpen GTM team conversations in the field.
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Design marketing systems and processes from scratch as the founding member of the marketing function.
What We're Looking For
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4+ years in product marketing, growth marketing, or content marketing in B2B environments.
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Demonstrated experience marketing to technical buyers — engineers, product leaders, developer audiences — with a deep understanding of how they evaluate solutions.
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Strong product marketing fundamentals: positioning, messaging, competitive differentiation, and launch execution.
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Exceptional writing skills that translate technical complexity into clear, compelling narratives.
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Track record of building earned content that drives genuine attention and measurable business results.
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Proven ability to own the full marketing function independently, building systems rather than just executing within them.
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Experience with demand generation programs including developer conferences, executive engagement, and pipeline creation.
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Background in developer tools, APIs, infrastructure software, or AI/ML products strongly preferred.
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Experience building founder or executive thought leadership programs is a plus.
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Experience creating sales enablement materials and competitive talk tracks is a plus.
Compensation & Benefits
Salary range: $102,000 – $208,000 USD annually. Visa sponsorship is not available for this role.
Location
Hybrid in San Francisco, CA.