Job Description
Retention Marketing Manager
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4 days/week onsite
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We’re seeking a strategic, hands-on Retention Marketing Manager to lead customer lifecycle strategy for a growing consumer brand. You’ll own the CRM and retention roadmap across email, SMS, loyalty, post-purchase, and customer engagement—driving repeat purchase, lifetime value, and long-term brand loyalty.
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What You’ll Do
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- Lead retention, CRM, and lifecycle strategy across email, SMS, loyalty, app, and post-purchase programs.
- Build customer segmentation, personalization, automation, and testing roadmaps.
- Optimize acquisition, welcome, conversion, repeat-purchase, VIP, and win-back journeys.
- Own retention technology and vendor relationships, including CRM, loyalty, and related platforms.
- Define KPIs, translate performance into recommendations, and communicate results to leadership.
- Manage and develop two coordinator-level team members.
- Partner with Ecommerce, CX, Marketing, Creative, Merchandising, Retail, and external partners.
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What You’ll Bring
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- 5+ years in retention, lifecycle, CRM, or ecommerce marketing within a consumer or DTC brand.
- Strong expertise in email, SMS, automation, segmentation, personalization, and A/B testing.
- Experience with Klaviyo, Shopify, or comparable CRM and ecommerce platforms.
- A commercial mindset focused on retention revenue, repeat purchase, and customer lifetime value.
- Proven people leadership, vendor management, and cross-functional collaboration skills.
- Experience in apparel, lifestyle, retail, or another consumer-focused category is a plus.
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