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E-commerce Lead

PublishedPublished: 6/14/2022
Technology

Job Description

Job Description

Key Responsibilities

1. Performance Marketing & Paid Acquisition

  • Architect, launch, and optimize high-intent search campaigns (Google Shopping, Performance Max) targeting high-AOV, furniture categories.
  • Develop visual discovery funnels on Meta, Pinterest, and YouTube, testing lifestyle video, 3D renders, and user-generated product demonstrations.
  • Manage customer acquisition cost (CAC) relative to Average Order Value ($800–$3,000+), focusing primarily on Marketing Efficiency Ratio (MER) and Contribution Margin (CM3).

2. Conversion Architecture & On-Site Experience

  • Own the Modrest storefront experience, optimizing product detail pages (PDPs) for high-consideration furniture purchases (dimensional guides, room visualizers, swatch sample workflows).
  • Integrate and optimize trust-building mechanisms: transparent nationwide white-glove delivery timelines, zip-code delivery estimators, and consumer financing (Affirm, Klarna, Shop Pay)
  • Furniture buyers hesitate over size, color, delivery cost, and returns, so they must know how to address these.

3. Data Infrastructure & Agency Governance

  • Implement robust server-side attribution infrastructure (GA4, Google Tag Manager, Meta CAPI, and Triple Whale/Northbeam).
  • Audit all external vendors, contractors, and agencies with full transparency. Eliminate vanity metrics, enforce strict attribution discipline, and manage ad spend with zero blind spots.

4. Inventory-Led Merchandising & Lifecycle

  • Partner directly with warehouse operations in LA and Miami to align digital campaigns with aging SKUs, regional stock levels, and freight efficiency zones.
  • Build automated email/SMS lifecycle retention flows (Klaviyo) for post-purchase tracking, warranty cross-sells, and designer/trade program outreach.


\nCompany Description

LA Furniture Store was founded nearly 20 years ago with the mission of providing the latest in Contemporary, Modern and Transitional style furniture at a reasonable price point. We want to make luxury more affordable and offer many unique and exclusive items that you cannot get anywhere else. With an extensive catalog of over 6,000 stocked items, and many many more available for custom orders, our Design Associates primarily come from an interior design background and can assist you in your design endeavors far beyond the point of sale. Our staff is trained to support you through the process from shopping to installation, offering a holistic and positive customer experience.
Always evolving, and growing, over the past few years we have been fortunate to open a 3-story design center, serving our growing customer base in Los Angeles and Orange County. Our San Fernando Valley clients visit our Westfield Topanga Mall Showroom, and most recently, in November 2019, we opened a new 20,000sq.ft. Concept Showroom in Woodland Hills, CA. This Concept showroom is tailored directly for our more discerning clients, seeking truly high-end pieces, and features our most exclusive and luxurious collection- The LA Mod Collection- while still being mindful of affordability, remaining true to our original mission of making beautiful interiors more accessible to everyone.

While LA Furniture is based in the Los Angeles area, The LA Mod collection is also available in our Florida location. Aptly named Modern Miami, our Hallandale Beach store is specifically curated with the Miami aesthetic in mind, yet also offers the entire LA Furniture catalog as well as the new LA Mod Collection.

Whether shopping online, in-store or over the phone, it is our prime focus and privilege to offer the best customer experience no matter your budget. Our in-store and corporate staff are committed to making every customer happy, and can help you fill your needs, while keeping your style, taste and budget in mind.

Company Description

LA Furniture Store was founded nearly 20 years ago with the mission of providing the latest in Contemporary, Modern and Transitional style furniture at a reasonable price point. We want to make luxury more affordable and offer many unique and exclusive items that you cannot get anywhere else. With an extensive catalog of over 6,000 stocked items, and many many more available for custom orders, our Design Associates primarily come from an interior design background and can assist you in your design endeavors far beyond the point of sale. Our staff is trained to support you through the process from shopping to installation, offering a holistic and positive customer experience.\r\nAlways evolving, and growing, over the past few years we have been fortunate to open a 3-story design center, serving our growing customer base in Los Angeles and Orange County. Our San Fernando Valley clients visit our Westfield Topanga Mall Showroom, and most recently, in November 2019, we opened a new 20,000sq.ft. Concept Showroom in Woodland Hills, CA. This Concept showroom is tailored directly for our more discerning clients, seeking truly high-end pieces, and features our most exclusive and luxurious collection- The LA Mod Collection- while still being mindful of affordability, remaining true to our original mission of making beautiful interiors more accessible to everyone.\r\n\r\nWhile LA Furniture is based in the Los Angeles area, The LA Mod collection is also available in our Florida location. Aptly named Modern Miami, our Hallandale Beach store is specifically curated with the Miami aesthetic in mind, yet also offers the entire LA Furniture catalog as well as the new LA Mod Collection.\r\n\r\nWhether shopping online, in-store or over the phone, it is our prime focus and privilege to offer the best customer experience no matter your budget. Our in-store and corporate staff are committed to making every customer happy, and can help you fill your needs, while keeping your style, taste and budget in mind.

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