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Marketing Operations Manager - Marketo

PublishedPublished: 6/14/2022

Job Description

We are seeking a Marketing Experience Manager, Frontline to join our clients Small Business & Self Employed Marketing Customer Activation Team. As the strategic operators for the business, we turn marketing intent into reality at scale with a focus on accuracy, efficiency, and customer delight.

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We are seeking a highly organized and detail-oriented project manager to oversee the execution of our marketing campaigns. In this role, you will be responsible for managing campaign execution timelines and resources, partnering closely with cross-functional groups, and ensuring that all campaigns are launched on time. Beyond project oversight, you will also be hands-on with campaign execution — building and editing campaigns in email, experiments, and In Product Discovery messages. The ideal candidate will have a strong understanding of marketing principles, project management methodologies, hands-on campaign build experience, and excellent communication skills.

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*WEST COAST CANDIDATES*

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Responsibilities:

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Project Planning & Execution:

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  • Develop detailed project plans for delivery of marketing campaigns, including timelines, milestones, and resource allocation.
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  • Collaborate with cross-functional teams (creative, content, data, etc.) to ensure alignment and efficient workflow.
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  • Proactively identify and mitigate potential risks and roadblocks.
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  • Ensure projects are completed on time while meeting quality standards.
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Campaign Build & Execution:

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  • Build and edit marketing campaigns across email, experiments, and IPD platforms.
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  • Perform quality assurance checks on campaign builds to ensure accuracy, proper targeting, and adherence to brief requirements prior to launch.
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  • Troubleshoot and resolve technical issues that arise during campaign builds or execution.
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  • Partner with platform owners and technical teams to stay current on tool capabilities and best practices.
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Process Optimization:

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  • Analyze existing marketing operations processes and identify areas for improvement.
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  • Implement project management best practices and tools to streamline workflows.
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  • Develop and maintain comprehensive project documentation.
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Communication & Collaboration:

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  • Facilitate effective communication between team members and stakeholders.
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  • Provide regular project updates and reports to management.
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  • Foster a collaborative and results-oriented team environment.
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Qualifications:

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  • 5+ years experience in Marketing Project/Program Management or Marketing Operations
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  • Experience with Marketo
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  • Proficient in HTML
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  • Experience with AI tools (Claude, Chatgot, Gemini, etc.)
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  • Ability to manage multiple complex projects simultaneously
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  • Ability to work independently and cross-functionally in a fast-paced, highly matrixed organization
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  • Ability to question/challenge the status quo when alternative solutions will provide more effective or efficient outcomes
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  • Comfortable working in ambiguity
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  • Adept at change management
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  • Strong problem-solving and analytical skills
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  • Bias toward action: pro-active, driven, solution-oriented
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  • Highly organized, detail-oriented, and resourceful
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  • Ability to speak technically to different stakeholders: Analytics, Marketing, Martech, Legal, Finance
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  • Ability to be nimble with evolving requirements and responsibilities
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  • Experience with Workfront or Quickbase is a plus.
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