Marketing & Social Media Manager

Published: 6/14/2022

Job Description

We are looking for an experienced, creative, and highly motivated Marketing & Social Media Manager to take ownership of our in-house marketing, social media, content creation, and physical marketing materials.

This is a hands-on marketing role for someone who can develop marketing strategies, manage multiple social media platforms, create professional photo and video content, and coordinate the production of both digital and printed marketing materials.

The ideal candidate is creative, organized, understands current marketing and social media trends, and can take a project from concept and design through production and execution.

Key Responsibilities

Develop and execute the company’s overall marketing strategy and brand presence.
Manage and maintain social media accounts.
Develop and manage a consistent social media content calendar.
Create, shoot, edit, and publish engaging photo and video content.
Produce short-form video content including Reels, TikToks, Stories, and promotional videos.
Develop creative concepts for social media campaigns, promotions, and marketing initiatives.
Stay current with social media trends, viral content, platform updates, and emerging marketing strategies.
Write engaging captions, marketing copy, promotional messaging, and other content.
Monitor social media performance, engagement, audience growth, and campaign results.
Use analytics and insights to improve content and marketing performance.

Physical & Print Marketing

Develop and coordinate the production of printed and physical marketing materials, including brochures, flyers, postcards, banners, signage, business cards, promotional materials, and other branded collateral.
Work with printers, vendors, designers, and other suppliers to obtain quotes, manage production, and ensure materials are delivered on time.
Coordinate the design, proofing, printing, and distribution of marketing materials.
Ensure all physical and digital marketing materials maintain a consistent brand identity and professional appearance.
Assist with marketing displays, promotional events, trade shows, community events, and other in-person marketing activities.
Identify opportunities for local and physical marketing to increase brand awareness and generate new business.

Content Creation & Production

Plan and coordinate photoshoots and video shoots.
Personally shoot photography and video content using professional cameras, phones, and other equipment as appropriate.
Edit photos and videos for social media, advertising, websites, and other marketing purposes.
Create graphics and visual content for both digital and print applications.
Coordinate with outside photographers, videographers, printers, designers, and other creative vendors when needed.
Maintain an organized library of photos, videos, graphics, logos, and other marketing assets.

Qualifications

2+ years of professional marketing and/or social media experience preferred.
Proven experience managing Instagram, TikTok, Facebook, and LinkedIn.
Strong understanding of social media strategy, content creation, branding, and audience growth.
Hands-on experience shooting and editing photo and video content.
Experience creating short-form video content for TikTok, Instagram Reels, and other platforms.
Experience producing or coordinating printed and physical marketing materials.
Strong understanding of branding, visual presentation, and marketing communications.
Experience with graphic design and/or design software is strongly preferred.
Strong writing and communication skills.
Creative eye with an understanding of photography, videography, design, and visual storytelling.
Highly organized with the ability to manage multiple projects, vendors, and deadlines.
Self-motivated and able to work independently with minimal supervision.
Ability to take an idea from concept → creation → production → execution.
Portfolio or examples of previous social media, photography, video, graphic design, or marketing work required.