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Brand Manager

PublishedPublished: 6/14/2022

Job Description

Job Description

Seeking a highly hands-on Brand & Growth Marketing Manager to help execute and scale marketing initiatives across influencer, CRM, digital, partnerships, launches, and retail marketing.


This role is ideal for someone who thrives in fast-paced startup environments and enjoys rolling up their sleeves to drive execution across multiple marketing channels. The right candidate is equal parts creative thinker, organized operator, and growth-minded marketer who can take ideas and turn them into action quickly.


This person will work closely with the founders and existing senior marketing leadership to bring campaigns, launches, and growth initiatives to life.


Key Responsibilities

Brand & Campaign Execution

Execute integrated marketing campaigns tied to product launches, retail moments, partnerships, and seasonal activations

Turn high-level strategy into actionable timelines, deliverables, and execution plans

Coordinate deliverables across creative, influencer, email, paid, social, and retail channels

Own day-to-day follow-through to ensure projects move quickly and efficiently


Influencer & Affiliate Marketing

Build and manage creator, ambassador, and affiliate programs

Identify and activate new creators aligned with DUNE’s target customer

Coordinate gifting, creator outreach, affiliate onboarding, and campaign tracking

Support development of scalable influencer and community-driven growth initiatives


CRM & Lifecycle Marketing

Execute and optimize email and SMS marketing initiatives through Klaviyo

Improve email capture, customer flows, segmentation, and retention programs

Support campaigns designed to increase repeat purchase rate and customer engagement


Growth & Digital Marketing Support

Assist with execution across Shopify, paid media, affiliate, and retail channels

Coordinate with freelancers, agencies, and external partners to keep projects on track

Support website updates, landing pages, promotional assets, and conversion-focused initiatives

Monitor campaign performance and help identify optimization opportunities


Retail Launch & Brand Support

Support execution tied to key retail launches, including Target

Coordinate sampling, creator campaigns, launch moments, and marketing assets

Help ensure launches are organized, on-brand, and delivered on schedule

Project Management & Cross-Functional Coordination

Build timelines and manage marketing deliverables across multiple initiatives

Partner closely with founders, agencies, freelancers, and fractional leadership

Help create structure and organization across a fast-moving startup environment


Ideal Candidate

3+ years of experience in brand, growth, influencer, or integrated marketing within consumer brands

Experience working in startup or high-growth environment in the beauty and wellness space

Strong execution and project management skills

Experience with influencer marketing, CRM/lifecycle marketing, and digital marketing

Familiarity with Shopify, Klaviyo, affiliate platforms, and modern marketing tools

Comfortable wearing multiple hats and operating independently

Beauty, skincare, wellness, fashion, or lifestyle brand experience preferred


Company DescriptionThis is a high-growth, up and coming CPG brand in the energy / wellness space.

Company Description

This is a high-growth, up and coming CPG brand in the energy / wellness space.

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