Job Description
EBAS is partnering with an early-stage technology company looking for its Founding Product Marketing Manager someone who wants to invent the story, not inherit it.
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They need a rare combination: a product marketer, an exceptional writer, a technology nerd, and a builder.
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If your first question on joining a company is "What is the clearest, most interesting way to explain why this product should exist?" and not "Where is the messaging doc?", keep reading.
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Why You Will Be Excited About This Role
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- There is no big PMM machine waiting for you. You get to build it.
- You will work directly with leadership on positioning, messaging, category, and narrative.
- You will shape how the market understands this company.
- You will get unusually close to the product and the people building it.
- Strategy one hour, execution the next. No process in the way.
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Why You Will Like Working Here
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- Smart, curious people are expected to have opinions.
- Good writing matters.
- Understanding the product matters even more.
- Read deeply. Research obsessively. Challenge assumptions. Figure it out.
- AI tools are how this team works, not something bolted onto an old operating model.
- Built for people who would rather write the playbook than follow one.
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What You Will Be Working On
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- Working out exactly how this company should talk about its product.
- Positioning and messaging architecture, from a blank page.
- Helping build the company and category narrative.
- Turning technically complex ideas into language customers get immediately.
- Launch narratives, product stories, sales materials, competitive insight, customer-facing messaging.
- Getting into the detail with product and leadership on customers, markets, competitors, and where this is heading.
- Writing. A lot of it, across formats and audiences.
- Laying the PMM foundations the next marketers will inherit from you.
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What Type of Person Will Be Successful
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- Probably 3 to 10 years in.
- You have real PMM depth and have built positioning, messaging, or narrative yourself — ideally with no mature PMM team around you.
- You can write exceptionally well.
- You are genuinely into software and can go deep enough technically to understand what you are marketing.
- You might have come in sideways: product marketing, engineering, devrel, developer marketing, technical writing, content, journalism, research, product, growth, or a mix.
- You have built things from scratch, not just optimised what already existed.
- You read, dig, and form your own point of view.
- You use AI actively and are interested in how it changes what great marketers do.
- You are still a builder. You want ownership, ambiguity, and proximity to the work.
- Location and logistics: California-based, with the team centred in San Francisco.
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