Outside Sales Representative - PARCS & Parking Technology
Job Description
Job Description
Outside Sales Representative – PARCS & Parking Technology
Position Summary
We are seeking an experienced Outside Sales Representative – PARCS & Parking Technology to drive new business and expand existing customer relationships within the parking and access-control market.
This role will focus on selling Parking Access and Revenue Control Systems (PARCS) and related technology, including gated parking systems, ticketing and payment solutions, license plate recognition (LPR), access control, barrier gates, parking guidance, and integrated software solutions.
The ideal candidate has experience selling technical solutions into commercial properties, parking operators, municipalities, airports, healthcare facilities, universities, hospitality, mixed-use developments, and other high-volume parking environments.
Key Responsibilities
- Develop and manage a pipeline of new PARCS and parking technology opportunities.
- Prospect and generate new business through cold outreach, networking, referrals, industry relationships, and field activity.
- Sell PARCS solutions including barrier gates, entry/exit equipment, pay stations, ticketing systems, credentialed access, LPR, payment technology, and management software.
- Conduct customer discovery to understand parking operations, traffic flow, revenue-control requirements, security concerns, and operational challenges.
- Develop customized solutions based on customer requirements and site conditions.
- Conduct site walks and coordinate with estimating, operations, engineering, and installation teams.
- Prepare and deliver proposals, presentations, system demonstrations, and pricing recommendations.
- Manage opportunities throughout the complete sales cycle from prospecting and qualification through proposal, negotiation, and close.
- Develop relationships with parking operators, property managers, general contractors, developers, consultants, municipalities, and end users.
- Identify opportunities for system upgrades, modernization, service agreements, and expansion of existing customer accounts.
- Maintain accurate sales activity, pipeline, forecasts, and customer information within the company's CRM.
- Monitor competitive activity and stay current on developments within the parking technology and access-control industries.
- Represent the company at industry events, trade shows, networking events, and customer meetings.
Qualifications
- 3+ years of B2B sales experience, preferably within PARCS, parking technology, access control, security systems, low-voltage technology, or related industries.
- Direct experience selling parking access and revenue-control solutions strongly preferred.
- Understanding of PARCS technologies such as:
- Barrier gates and vehicle access equipment
- Entry/exit terminals
- Pay-on-foot and pay-in-lane systems
- Ticketless parking solutions
- License Plate Recognition (LPR/ALPR)
- Credit card and mobile payment systems
- Parking management software
- Access control and credentialing
- Intercom and communication systems
- Parking guidance and occupancy technology
- Proven ability to develop new accounts and manage longer, consultative sales cycles.
- Ability to understand technical requirements and translate them into customer-focused solutions.
- Strong proposal, presentation, negotiation, and closing skills.
- Experience reviewing plans, specifications, RFPs, and bid documents is a plus.
- Strong organizational and pipeline-management skills.
- Ability to travel throughout the assigned territory for customer meetings and site visits.
- Valid driver's license and acceptable driving record.
Preferred Background
Experience working with or selling solutions from established parking technology manufacturers and integrators is highly desirable. Candidates with existing relationships among parking operators, municipalities, airports, universities, healthcare systems, commercial property managers, developers, and general contractors are strongly encouraged to apply.
What Success Looks Like
The successful candidate will consistently develop new opportunities, build strong customer relationships, maintain a healthy sales pipeline, accurately forecast revenue, and close profitable PARCS projects while partnering effectively with estimating, operations, and installation teams.
Compensation
- Competitive base salary
- Uncapped or performance-based commission opportunity
- Company-provided sales tools and technology
- Vehicle allowance or company vehicle, depending on company policy
- Benefits package including medical, dental, vision, PTO, and retirement benefits, subject to company eligibility requirements
About Us
We provide commercial access and parking technology solutions designed to improve security, vehicle flow, operational efficiency, and the customer experience. Our capabilities include parking access and revenue control systems, vehicle barriers, access control, video surveillance, electronic security, and ongoing service and maintenance.